Training handbooks for Benetton

In collaboration with Heads for the creation of training manuals for the sales force, focused on various topics. The five manuals have been translated into 10 languages.

What I did

Editorial design

Client

Benetton Group

Year

2017

The page layout has been designed for maximum clarity and readability, while also defining consistent color codes to help identify different topics.

These handbooks are aimed at the sales force, product characteristics, or the management and performance evaluation of the points of sale.

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Icons

The design of the icons inside the volumes, also simple and coordinated, represented a necessary step to better illustrate and tell the technical information of the products.