Adiura

How much is a life worth? What about the life of the people you love? Adiura offers assistance services that can support families when they decide to rely on someone.

What I did

Client

Advertising

Year

2019

The campaign message is simple. "I chose Adiura because" it is clear and direct. It is about choices and gestures, and every choice is precious because it changes things. Forever.

The campaign claim is simple. "I choose Adiura because" it is clear and direct. It's about choices and gestures, and every choice is precious because it changes things. Forever.

Adiura

The campaign appeals to photography, which by definition lends itself better to telling a message than a single text. The people involved are Adiura's customers: the elderly, the disabled, the sick who can use and enjoy the service.